Insights from Our Advisors
What Is the Potential of Psychologically Grounded Synthetic Audiences?
- Social Psychologist and Affective Neuroscientist
- Time · The Atlantic · Scientific American
- The Ohio State University
What Is the Exciting Future of Decision-Making Models?
- Distinguished Professor of Psychology
- 300+ Scientific Manuscripts
- American Association for the Advancement of Science
- UC Berkeley
On Applications of Heura Lab's Approach, Emotions, Appraisal Theory, and Being Cited by Anthropic
- Pioneer in Conversational AI
- Virtual Humans and Computational Models of Emotion
- Professor of Computer Science
- Vanderbilt University
Insights from Our Research
Research, papers, and perspectives on decision science, synthetic populations, and the psychology of human behavior.
Why Synthetic Populations Work
Individually we are complex; collectively we exhibit remarkable regularities. How language models learn those patterns, and where they break.
Heura LabPsychological Frameworks for Computational Modeling of Human Behavior
A century of psychology, read as one layered architecture—and what it requires of any system that claims to simulate human behavior.
Heura LabCan Synthetic Personas Answer Like Real Americans?
We built two populations of 1,000 AI personas and scored them against real US benchmarks. Richer personas cut error by more than half.
Chretien LiAccelerating the Scale
How the Heura Lab Platform turns weeks-long research cycles into minutes—without giving up control of your data.
Bal KumarSteering LLMs with Psychological Variables
Finding a psychologically meaningful direction inside a language model, pushing on it, and seeing what moves—a first test on coping potential.
Heura LabHow Synthetic Population Error Is Measured
A framework for evaluating synthetic populations against real-world evidence—and for reporting where they diverge.
Heura LabTesting Luxury Brand Messaging Before Launch
How a synthetic audience surfaced the framing that resonated with a new target segment for Luxeire.
Heura Lab